Reignite the Thrill of Driving
Client
SCAD
year
2024
role
Automotive


Project Description
Aether is an electric vehicle concept developed at SCAD to reignite the thrill of driving for a new generation. Designed for spontaneous adventures, Aether challenges the passive future of autonomy with a bold vision for personal freedom and road expression.

See More
Aether
Brand Guidelines







Aether is a fully functioning electric concept car designed and built at SCAD. Conceived as an entry level sports car, its mission was to reignite the thrill of driving for a new generation.
Aether is a fully functioning electric concept car designed and built at SCAD. Conceived as an entry level sports car, its mission was to reignite the thrill of driving for a new generation.
I focused on the steering wheel and interior, using physical prototypes, form studies, and material exploration to refine the driver experience. As the car evolved, my role expanded into branding, working closely with the team throughout.
I focused on the steering wheel and interior, using physical prototypes, form studies, and material exploration to refine the driver experience. As the car evolved, my role expanded into branding, working closely with the team throughout.








